Services
Monetization work that holds up in production.
Strategy is only useful if it survives contact with real SDKs, real store review and real users. Our services are built around that constraint.
01 / Monetization
App monetization strategy
We define how advertising fits into a product: where it appears, how often, in what format, and what it is worth. The goal is the highest sustainable revenue that does not damage retention.
- Ad placement and format planning across the user journey
- Rewarded, interstitial, banner, native and app-open formats
- Floor pricing and eCPM strategy
- Structured A/B testing and incremental rollout
- Retention-aware frequency capping
Typical outcome
A documented monetization plan with defined placements, tested variants and a measured baseline — not a one-off configuration change.
02 / Engineering
Ad mediation & SDK integration
Most monetization problems are integration problems. We handle the build-level work: mediation setup, adapter wiring, dependency management and the platform quirks that appear only at release time.
- Mediation platform configuration and in-app bidding
- Waterfall design and demand source management
- Adapter and SDK version management
- iOS and Android build configuration, frameworks and embedding
- Diagnosing runtime crashes, missing symbols and architecture issues
- Store submission blockers: private API flags and policy rejections
Typical outcome
A release build that passes store review, loads every mediation adapter correctly, and can be reproduced by anyone on the team.
03 / Partnerships
Demand & network relations
Fill rate and price depend on relationships as much as configuration. We connect publishers with advertising demand and manage those relationships over time.
- Introductions to advertising networks and demand-side platforms
- Deal and rate negotiation support
- Onboarding, account setup and troubleshooting with partners
- Ongoing performance reviews with demand sources
Typical outcome
A diversified demand stack — no single network carrying the revenue, and a clear picture of who pays best for which traffic.
04 / Measurement
Analytics & reporting
You cannot optimise what you cannot see. We build the measurement layer that makes monetization performance legible and comparable week over week.
- Event tracking and revenue instrumentation
- Attribution and conversion measurement
- Dashboards and recurring reporting
- Anomaly detection for fill, request and revenue changes
Typical outcome
A single view of revenue, fill and ARPDAU that product, engineering and business decisions can all reference.
05 / Compliance
Privacy, consent & platform policy
Privacy rules and store policies change constantly, and violations cost releases. We treat compliance as part of engineering, not a document produced at the end.
- Consent flows for GDPR and US state privacy laws
- iOS App Tracking Transparency implementation
- App Store and Google Play data disclosure requirements
- Advertising SDK review for private API and policy risk
Typical outcome
A build that can be submitted without privacy or policy rejections, and a documented consent path that matches what the app actually does.
Engagement
Ways to work with us
| Model | Best for | Scope |
|---|---|---|
| Integration project | A single app that needs monetization set up correctly | Fixed scope, delivered to a release build |
| Ongoing management | A portfolio that needs continuous optimisation | Recurring optimisation, reporting and maintenance |
| Technical consulting | A team blocked on a specific integration or review issue | Time-boxed diagnosis and remediation |
| Partnership | Publishers or networks looking for a long-term arrangement | Commercial terms agreed case by case |
Tell us what you're working on
Send a short description of the app and the problem, and we'll tell you whether we can help.
Contact us